If you’re looking for something to draw in audiences from multiple demographics, the Teenage Mutant Ninja Turtles are a good bet.
The group comprised of pizza-loving turtles Michelangelo, Leonardo, Donatello and Raphael originated in 1984, but rose to prominence through an animated show and live-action movies in the late 80s and early 90s.
A new film in 2014 exposed the heroes in a half-shell to a brand new audience and was just as popular, grossing nearly $200 million.
The history lesson on the TMNT is only to illustrated the point that NASCAR made a wise choice with its theme for this weekend’s race. The NASCAR Sprint Cup Teenage Mutant Ninja Turtles 400 will feature eight cars with paint schemes related to the characters, according to NBC Sports.
Here’s a look at some of the designs:
And the winner gets to take home this radical trophy.
Well played, NASCAR. It’s going to be fun for everyone except David Ragan, whose car has Leonardo on it — because everyone knows Leonardo is the worst. He’ll probably finish last.
The Sprint Cup race is Sunday, but characters from the show will also be featured on cars in the Xfinity Series Drive for Safety 300 and the Camping World Truck Series race on Friday night.
Source: CBS Sports Headlines / LOOK: Teenage Mutant Ninja Turtles are taking over this weekend’s NASCAR race