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The United Airlines Coliseum is the richest naming rights deal in college football<p>United Airlines has reportedly agreed to a 15-year deal to have its name tied to the historic Los Angeles Memorial Coliseum, home of USC football and, for a short time, the Los Angeles Chargers of the NFL.<p>The <i>Sports</i> …

Read more at CBS Sports: http://www.cbssports.com/college-football/news/report-united-airlines-l-a-coliseum-agree-to-record-15-year-naming-rights-deal/