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Pepsi will limit its usage of blue — outside of its logo — on Utah’s campus for Holy War reasons<p>It’s not often that college football and the soda wars intersect, but Utah’s university-wide move from Coca-Cola to Pepsi products has brought one of the sport’s fiercest rivalries, the “Holy War,” …

Read more at CBS Sports: http://www.cbssports.com/college-football/news/pepsi-challenge-new-utah-sponsor-trying-to-curb-its-use-of-byu-blue-around-campus/